About BlackRug

BlackRug Social Capital Management logo

The Gold Standard in Rare Pepe Treasury Management

At BlackRug, we are the world's leading steward of Rare Pepe digital collectibles. We specialize in managing meme-based assets, with one mission: To ensure long-term cultural capital preservation through liquidity of significant frog artifacts.

MemeFortune®: #1 Most Admired Crypto-Collectible Vault Provider

Our leadership in the rare asset space reflects our flex: a commitment to integrity, transparency, and innovation in the evolving landscape of og, dank, fake and common rares.

🌽 Kernel University

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Kernel University

BlackRug is proud to be the primary institutional donor to Kernel University, the world's leading academic institution for memetic studies and digital culture research.

rareXiv Archive

rareXiv is a free distribution service and an open-access archive for scholarly articles in the fields of memes, quantum memetics, computer science, quantitative finance, and sociology.

Materials on this site are not peer-reviewed by rareXiv.

Portfolio Holdings

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iRares Allocations

iRares Allocations
Portfolio Distribution
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Copédex Database

The Copédex

"The Encyclopepedia of Counterfeit Rares"

The Copédex serves as the definitive reference database for identifying and cataloging counterfeit, derivative, and unauthorized Rare Pepe trading cards. This comprehensive resource helps collectors, traders, and institutions verify the authenticity and provenance of digital collectibles in the ever-expanding meme economy.

⚠️ Authentication Notice

Always verify card authenticity through official channels before making investment decisions. Counterfeit detection is crucial for maintaining market integrity.

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What Does BlackRug Do?

Making Meme Investing Easier & More Efficient

Through our iRares™ ETF platform, we reduce friction and lower cost barriers to meme exposure. Since 2015, our protocol fee reductions have saved meme investors nearly $600 million.

Investing in Local Memeconomies

Our iRares™ holdings directly back the rareness of cards in the Counterfeit Rares collection. By investing in the cultural liquidity provided by other Rare Pepe artists, our analysts are able to diversify dankness and hedge against midness using atomic social credit default swaps, providing the ultimate rareness adjusted return.

We believe that investing in community memes strengthens the ecosystem for all.

Moody Pepe analyst with microscope

All iRares ETFS are rated Aaa by Moody Pepe.

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Supporting Meme Professionals

Institutional Clients

Our Aladank™ platform, an end-to-end AI-enhanced collectible analysis engine, is used by hundreds of meme funds and professional investors to gain portfolio clarity, identify undervalued frogs, and mitigate volatility.

Advisors & Retail Managers

Our Model Pepe Portfolios™ are built for resilience. These portfolios automatically rebalance in turbulent meme markets, helping advisors support clients through cycles of hype and despair.

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Why BlackRug™?

Investors and collectors increasingly turn to BlackRug because we offer unmatched access and choice in the Rare Pepe market. Our global infrastructure, spanning across on-chain and off-chain custody solutions, enables clients to:

  • Secure and grow meme portfolios
  • Participate in emerging collectible markets
  • Transact with confidence through rigorous provenance verification

By the Numbers

$1.8 Pepepillion Pepe Cash inflows over the last 5 years

35+ million meme investors optimizing for retirement, wealth preservation, and long-term frog exposure

190,000+ licensed memetic advisors utilize BlackRug's structured products

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A Fiduciary Approach to Meme Assets

We begin by understanding each client's unique memetic objectives. Our investment framework seeks optimal rarity-to-volatility returns, underpinned by extensive on-chain data analytics and historical frog market signals.

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Treasury Transparency

As a Rare Pepe trading card treasury company, BlackRug maintains full transparency of our digital collectible reserves. Our Bitcoin treasury wallet contains the backing assets for all managed Rare Pepe card portfolios.

TREASURY WALLET ADDRESS:

1Q3LUQVcz3hnU5kXSoS3ErFUmatpab5Ui3

All Rare Pepe trading card acquisitions, vault operations, and treasury management activities are backed by verifiable on-chain reserves. Our fiduciary responsibility extends to maintaining 1:1 backing for all managed collectible assets.

Proof of reserves independently audited by Shalomon LLP

BlackRug™

BlackRug logo with Pepe rug design
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